Policies and Specifications

Production Specifications

Trim Size: 8-3/8” x 10-3/4”
Printing: Offset printing on coated stock
Binding: Saddle stitch
Bleeds: Add 1/8” on all sides

Electronic File Formats

Electronic versions of ads are accepted if prepared as CMYK (4-color), at a resolution of 300 dpi (or higher), and at the final printed size of the ad plus bleed. Preferred file format is PDF. InDesign files are also supported. If your ad is a JPEG or TIFF file, please contact Steve Monsen, graphic designer at the Alliance for Children and Families, before sending your ad to discuss how these formats can be accommodated.

File Preparation and Submission

Be certain your ad is the correct size per your insertion order contract. All ads must have 1/8” bleed on all four sides. If the ad is to run in 4-color process, all colors should be converted to CMYK color space, no spot colors.

Ads may be uploaded via the Alliance FTP site or written to a CD and mailed to:

Steve Monsen
Alliance for Children and Families
11700 W. Lake Park Drive
Milwaukee, WI 53224

E-mail Steve Monsen for FTP login information or with additional questions regarding print specifications.

Production Charges

Corrections to graphics supplied or preparation of ads will be charged separately unless otherwise specified.

Insert Specifications

For costs, quantities, specifications, and delivery instructions, contact Bob Silverstein at 240-498-9674.

Contract, Copy, and Accounting Policies

Advertisers and their agencies assume liability for all content (including text, representation, and illustration) and all responsibility for any claims arising there from against the publisher. All advertising content and design is subject to approval of the publisher. The publisher shall not be subject to any liability whatsoever for any failure to publish or circulate any advertisement in whole or in part for any cause.

Cancellations are not accepted after the closing date. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher and/or the Alliance for Children & Families Magazine. Terms and conditions detailed on this rate card take precedence over verbal or other agreements unless placed in writing and signed by a duly authorized employee of the publisher.

To place your ad, contact Bob Silverstein at 240-498-9674.