Magazine Demographics

Circulation and Readership

The Alliance for Children & Families Magazine is distributed to about 13,500 individuals. Projected readership is approximately 42,000.

Demographics

Most readers—around 10,000—are volunteers who serve on the governing boards of organizations that are members of the Alliance for Children and Families and United Neighborhood Centers of America (UNCA). The lifestyles and experiences of these volunteer board members are diverse—ranging from representatives of the populations served by Alliance and UNCA member organizations to community and business leaders. Many of them are affluent, highly educated business people with significant disposable incomes.
 
Another significant readership is the CEOs and senior leaders of Alliance and UNCA member organizations. These are the decisions makers, people who control billions of dollars in spending each year. The 475 members of the Alliance and UNCA have a cumulative operating budget of $10.8 billion. They annually serve more than 6,000 communities and 3.4 million clients. The top managers and leaders of these organizations—as well as the thousands of corporate and community leaders who serve on their boards—make and influence billions of dollars in purchases every year.

Areas of purchasing interest include:

  • Financial and banking
  • Accounting
  • Legal
  • Consulting services
  • Books
  • Workshops, seminars, education, and training
  • Web development and design services
  • Food services vehicles
  • Insurance
  • Technology solutions
  • Human resources support

To place your ad, contact Bob Silverstein at 240-498-9674.