Advertise in the Nonprofit Director

Through the Nonprofit Director and its big-sister publication, the Alliance for Children & Families Magazine, you can reach senior nonprofit human service leaders, volunteer board members, child and family advocates, and key elected officials.

Our distribution is to about 13,500 individuals. Projected readership is approximately 42,000. Most readers (around 10,000) are volunteers who serve on the boards of directors or trustees at Alliance for Children and Families and United Neighborhood Centers of America (UNCA) member agencies.

These are the decision-makers, those who control billions of dollars in spending each year.

Our roughly 475 Alliance and UNCA members have a cumulative operating budget of around $10.8 billion. They serve thousands of communities and millions of clients annually. The top managers and leaders at these organizations—as well as the thousands of corporate and community leaders who serve on their boards—make and influence billions of dollars in purchases every year.

That’s a lot of influence. And impact.

Check out our 2011 Media Kit for information about:

To place your ad, contact Bob Silverstein at 240-498-9674.

 

Magazine Demographics

Circulation and Readership

The Alliance for Children & Families Magazine is distributed to about 13,500 individuals. Projected readership is approximately 42,000.

Demographics

Most readers—around 10,000—are volunteers who serve on the governing boards of organizations that are members of the Alliance for Children and Families and United Neighborhood Centers of America (UNCA). The lifestyles and experiences of these volunteer board members are diverse—ranging from representatives of the populations served by Alliance and UNCA member organizations to community and business leaders. Many of them are affluent, highly educated business people with significant disposable incomes.
 
Another significant readership is the CEOs and senior leaders of Alliance and UNCA member organizations. These are the decisions makers, people who control billions of dollars in spending each year. The 475 members of the Alliance and UNCA have a cumulative operating budget of $10.8 billion. They annually serve more than 6,000 communities and 3.4 million clients. The top managers and leaders of these organizations—as well as the thousands of corporate and community leaders who serve on their boards—make and influence billions of dollars in purchases every year.

Areas of purchasing interest include:

To place your ad, contact Bob Silverstein at 240-498-9674.

 

Magazine Profile

About the Publisher

The Alliance for Children and Families is a nonprofit membership association representing nonprofit child- and family-serving organizations, as well as agencies that support economic empowerment. Members are based in the United States and Canada.

On a number of projects, the Alliance works in partnership with United Neighborhood Centers of America (UNCA), a separate membership association comprised of nonprofit neighborhood centers across the United States.

Together, the Alliance and UNCA represent more than 475 organizations that:

Alliance for Children & Families Magazine

The Alliance for Children & Families Magazine is a quarterly publication targeted to a specialized national audience that includes individuals vested in the nonprofit human services sector. This includes the CEOs of the more than 475 members of the Alliance and UNCA.

Nonprofit Director

Packaged within the bounds of the Alliance for Children & Families Magazine is the Nonprofit Director. This supplement publication is designed specifically for the more than 10,000 individuals who serve as directors on the governing boards of the more than 475 members of the Alliance and UNCA.

The Nonprofit Director champions knowledge development, networking, and information sharing within this unique and growing community of nonprofit volunteer leaders.

Editorial Content

Between the Alliance for Children & Families Magazine and the Nonprofit Director, editorial content touches on a wide range of nonprofit leadership and governance issues, including:

To place your ad, contact Bob Silverstein at 240-498-9674.

 

Production Calendar and Advertising Deadlines

Issue 1

Mailed: March 4

Ad reservations: Jan. 10

Artwork due: Jan. 24

 

Issue 2

Mailed: June 3

Ad reservations: April 11

Artwork due: April 25

 

Issue 3

Mailed: Sept. 2

Ad reservations: July 11

Artwork due: July 25

 

Issue 4

Mailed: Nov. 18

Ad reservations: Oct. 3

Artwork due: Oct. 10

 

To place your ad, contact Bob Silverstein at 240-498-9674.

 

Rates and Discounts

Discounts are available for ...

Rate information ...

To place your ad, contact Bob Silverstein at 240-498-9674.

Rates: Four Color Print Ads

Standard Positions

 

Contract Rates*

Ad Specs**

  1 Insertion 2 Insertions 4 Insertions Width Height
Full page
$2,000 $1,900 $1,800 8-3/8" 10-3/4"

2/3 page (horizontal)
                 (vertical)

$1,550 $1,475 $1,395 8-3/8"
5-3/8"
7"
10-3/4"
1/2 page (horizontal)
                 (vertical)
$1,300 $1,235 $1,170 8-3/8"
4"
5-1/4"
10-3/4"
1/3 page (horizontal)
                 (vertical)
$950 $905 $855 8-3/8"
2-3/4"
3-1/2"
10-3/4"
1/4 page $850 $810 $765 4" 5-1/4"

Premium Positions

 

Contract Rates*       

Ad Specs**

  1 Insertion 2 Insertions 4 Insertions Width Height
Full cover (inside front)
$2,500 $2,400 $2,300 8-3/8" 10-3/4"

Full cover (inside back)  

$2,400 $2,300 $2,200 8-3/8" 10-3/4"
Partial back cover 
(bottom 2/3 page)
$1,800 $1,700 $1,600 8-3/8" 7-1/4"

 
*All rates are per issue. Discounts apply for advertisers purchasing both print and web ads. Discounts are also available for members of the Alliance for Children and Families and United Neighborhood Centers of America (UNCA). For details, contact Bob Silverstein at 240-498-9676.

**Learn more about acceptable file formats.

Ads Plus Program

Advertising in the Alliance for Children & Families Magazine, which includes the Nonprofit Director, puts your name, products, and services in front of an estimated 42,000 people quarterly. Why stop there?

Achieve maximum return on investment by taking advantage of additional opportunities to market products and services to a wide network of nonprofit human services professionals through the Alliance Ads Plus Program.

Through the Alliance Ads Plus Program, contract advertisers may, at no extra cost, use additional marketing vehicles, including:

  • The Alliance E-News. Access to the more than 3,000 subscribers, who include nonprofit human services staff and volunteers at all levels—CEOs, COOs, CFOs, senior and program managers, staff, and board members. Use the Alliance E-News to share information about new products and services; promote the company’s attendance at an upcoming Alliance conference; and explain, through case histories, how the company can help nonprofit human service organizations meet critical challenges.
     
  • Three Alliance websites. All ads placed in the magazine are visually reproduced on the Alliance for Children & Families Magazine website, and on the Nonprofit Director website. The Alliance website also includes a directory of advertisers.

To place your ad, contact Bob Silverstein at 240-498-9674. 

Rates: Web Ads

Home Page

  Contract Rates Ad Specs**
  3 Mo. 6 Mo.
12 Mo. Rotations
Width Height

Rotating banner
Large banner at top of Alliance home page

$3,000 $5,000 $9,000 1 of 4,
30 seconds each
729 px 280 px

Carousel display
Revolving carousel of images and ads on Alliance home page

$1,200 $2,000 $3,500 1 of undefined, 20 seconds each 145 px 90 px

Section-Specific

  Contract Rates Ad Specs**
  3 Mo. 6 Mo.
12 Mo. Rotations
Width Height

Rotating banner
Large banner at top of sub-sections of Alliance website that feature programs and services

$2,000 $3,500 $6,000 1 of 4,
30 seconds each
729 px 200 px

Carousel display
Revolving carousel of images and ads within sub-sections of Alliance website that feature various programs and services

$900 $1,800 $3,250 1 of undefined, 20 seconds each 145 px 90 px

Context-Specific

  Contract Rates Ad Specs
  3 Mo.
6 Mo.
12 Mo.
Rotations
Width Height

Display
Static ad placed within advertiser’s preferred article or section

$900 $1,800 $3,250 static 180 px 180-260 px


*All rates are per issue. Discounts apply for advertisers purchasing both print and web ads. Discounts are also available for members of the Alliance for Children and Families and United Neighborhood Centers of America (UNCA). For details, contact Bob Silverstein at 240-498-9676.

**Learn more about acceptable file formats.

To place your ad, contact Bob Silverstein at 240-498-9674.

Policies and Specifications

Production Specifications

Trim Size: 8-3/8” x 10-3/4”
Printing: Offset printing on coated stock
Binding: Saddle stitch
Bleeds: Add 1/8” on all sides

Electronic File Formats

Electronic versions of ads are accepted if prepared as CMYK (4-color), at a resolution of 300 dpi (or higher), and at the final printed size of the ad plus bleed. Preferred file format is PDF. InDesign files are also supported. If your ad is a JPEG or TIFF file, please contact Steve Monsen, graphic designer at the Alliance for Children and Families, before sending your ad to discuss how these formats can be accommodated.

File Preparation and Submission

Be certain your ad is the correct size per your insertion order contract. All ads must have 1/8” bleed on all four sides. If the ad is to run in 4-color process, all colors should be converted to CMYK color space, no spot colors.

Ads may be uploaded via the Alliance FTP site or written to a CD and mailed to:

Steve Monsen
Alliance for Children and Families
11700 W. Lake Park Drive
Milwaukee, WI 53224

E-mail Steve Monsen for FTP login information or with additional questions regarding print specifications.

Production Charges

Corrections to graphics supplied or preparation of ads will be charged separately unless otherwise specified.

Insert Specifications

For costs, quantities, specifications, and delivery instructions, contact Bob Silverstein at 240-498-9674.

Contract, Copy, and Accounting Policies

Advertisers and their agencies assume liability for all content (including text, representation, and illustration) and all responsibility for any claims arising there from against the publisher. All advertising content and design is subject to approval of the publisher. The publisher shall not be subject to any liability whatsoever for any failure to publish or circulate any advertisement in whole or in part for any cause.

Cancellations are not accepted after the closing date. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher and/or the Alliance for Children & Families Magazine. Terms and conditions detailed on this rate card take precedence over verbal or other agreements unless placed in writing and signed by a duly authorized employee of the publisher.

To place your ad, contact Bob Silverstein at 240-498-9674.